Affecting Behavior Change, LLC

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Posted on April 6, 2019 at 2:35 PM

I've Lost My Elevator Speech

Diversification.  It's a hot topic in our field right now.  I'm on board.  I got on the train, finished my OBM certficate almost a year ago now.  The CEU and professional development portion of the business are increasing exponentially each quarter.  I'm learning about marketing and human resources.  Applying everything I know and learn to ABC. 

Wow.  What am I trying to say?  What is it that I do?  My elevator speech went out the window.  I no longer knew how to define it.  It felt very disjointed and couldn't figure out how to cohesively tell someone what I did in 90 seconds or less. 

Within the first three pages of Tom Gilbert's, Human Competence, I knew.  This was what I was looking for!  Performance engineering gave me the piece that was missing from my puzzle.  Mediocrity is exacerbated in all facets of our culture.  In schools, average performance is acceptable for a free and appropriate education.  In business, average performance is the standard.  Most people's behavior does not vary from exemplars by much.  But that edge is the difference and what we value.  If we compare ourselves to average, we can never reach our full potential.

My elevator speech isn't complete.  But I'm getting closer. Redifining what you do and how you do it, finding your niche is exciting and daunting.  But so worth it (at least to me).

Leave a comment below about how you redefined yourself over the years (in business or personally).

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